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HOW INFORMATION MAY BE COLLECTED
IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report
aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your
computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web
pages from the Site, our computers log your IP address.
Click-stream data is information collected by our computers when you request Web pages from the Site.
Click-stream data may include such information as the page served, the time, the source of the request, the type of
browser making the request, the preceding page view and other such non-personal information. When analyzed, this data
helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the
aggregate are interested in particular kinds of content and advertising, and the like.
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